Privacy Policy for Pixel & Paper

Last Updated: July 2026

At Pixel & Paper, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, pixelpaper-shop.com, apply to be one of our artists, or purchase items from our online shop.

We operate in strict accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are (Data Controller)

Pixel & Paper is the data controller responsible for your personal information.

  • Business Name: Pixel & Paper

  • Physical Address: 76 Widemarsh Street, Hereford, HR4 9HG, United Kingdom

  • Contact Email: contact@pixelpaper-shop.com

  • Contact Phone: 07508 724997

2. The Personal Data We Collect

We collect and process different types of personal information depending on how you interact with our website:

  • Identity & Contact Data: Your name, email address, phone number, and delivery/billing addresses when you buy a product, register for an account, or complete our artist application form.

  • Transaction Data: Details about payments made by you and products you have purchased from us.

  • Technical & Usage Data: Your IP address, browser type, location, and details about how you use and navigate our website.

  • Marketing Data: Your preferences regarding receiving updates and newsletters from us.

3. How We Use Your Data & Our Lawful Basis

Under the UK GDPR, we must have a valid legal reason (a "lawful basis") to process your data. We use your data for the following reasons:

  • To Fulfill Orders (Performance of a Contract): We use your contact, delivery, and payment details to process transactions, dispatch your items, manage your gift cards, or process your artist applications.

  • To Send Updates (Consent): We only send you our newsletter, artist community updates, and promotional emails if you actively opt-in to receive them.

  • To Improve Our Shop (Consent & Legitimate Interest): We use technical tracking data to monitor store performance. We only track website traffic metrics if you give us permission via our cookie banner.

4. Data Sharing and Third-Party Processors

We never sell your personal data. However, we do share specific information with trusted third-party providers who help us run our online business:

  • Our E-Commerce Platform (Squarespace): Our store is hosted by Squarespace Ireland Ltd. Your data—including contact details and artist applications—is stored securely behind their firewalls.

  • Payment Processors: Transactions run natively through secure e-commerce integrations. Your full card numbers are fully encrypted via standard PCI-DSS protocols. We never see or store your full card details.

  • Website Analytics (Google Analytics): We use Google Analytics 4 (GA4) to evaluate how visitors navigate our shop. Google tracks this via cookies, which will only load if you click "Accept" on our cookie banner.

5. International Data Transfers

Because Squarespace and Google operate globally, some of the personal data we collect may be transferred to and processed in countries outside the UK (such as the United States).

To guarantee your data remains safe, these external companies use legal transfer mechanisms recognized by the UK Information Commissioner’s Office (ICO), including the UK Extension to the EU-US Data Privacy Framework and Standard Contractual Clauses (SCCs).

6. Email Tracking and Marketing Automation

  • Tracking Pixels: Emails sent via our built-in Squarespace Email Campaigns use basic tracking tools to see if emails are opened or links are clicked. This helps us ensure our artist updates stay relevant to our community.

  • Abandoned Carts: If you put items in your shopping cart but leave before checking out, Squarespace securely holds your email address for up to 3 days to send you a single automated checkout reminder.

  • Opting Out: You can stop receiving our emails at any time by clicking the "Unsubscribe" link in the footer of any email we send, or by emailing us directly.

7. How Long We Keep Your Data

We only keep your information for as long as necessary to fulfill the purposes we collected it for.

  • Financial & Tax Records: Kept for 6 years following the end of the tax year, as strictly required by UK tax laws.

  • Customer Accounts & Newsletter Profiles: Kept until you ask us to delete your information or close your account.

8. Your Legal Rights

Under UK data protection laws, you have powerful rights regarding your personal information:

  • The Right of Access: You can ask us for copies of your personal data at any time.

  • The Right to Rectification: You can ask us to correct or complete any inaccurate details.

  • The Right to Erasure: You can ask us to delete your personal data from our systems.

  • The Right to Object: You can object to us processing your data for direct marketing.

To exercise any of these rights, please email us at contact@pixelpaper-shop.com.

9. How to Complain

If you have any concerns about how we handle your data, please contact us directly so we can resolve the issue.

You also have a legal right to log a complaint with the UK's independent data protection authority: